Need a better way to identify the right media mix, automatically?

Problem

SAVVI’s client was spending hundreds of hours per campaign, analyzing data, and coming up with different media mixes (ex: radio, online, TV) for their campaigns. Each combination needed to be regularly optimized per campaign goal.

With millions of fast-moving data points being updated continuously, SAVVI’s client needed to find an automated way to get the best results quickly.

Goals

Decrease the expected cost of impressions (eCPM)
Increase the overall media reach

SAVVI AI Solution & Results

SAVVI's Dynamic Decisioning feature allows the client to test thousands of different media mix combinations in less than one second. Quickly determine the right channel, time, and spend to achieve their goals.

‍

Not only did SAVVI find the best-performing advertising plan, it provided predictive analytics to help forecast expected ROI on ads.

Learn how SAVVI can work for you

“SAVVI AI’s comprehensive tool elevates our organizational marketing solutions by providing near real time insights and speed-to-market value to our clients."

Matt K., GainShare EVP

Related Use Cases

Operations

Other

Need a better way to identify the right media mix, automatically?

Problem

Goals

SAVVI AI Solution & Results

“SAVVI AI’s comprehensive tool elevates our organizational marketing solutions by providing near real time insights and speed-to-market value to our clients."

Related Use Cases

Increase team efficiency and performance by upskilling with Machine Learning.

Have you ever wondered if you are pricing products correctly?

Let's start working together to use Al to make your business better!